Have You Met Any AI Influencers Lately?
If you’ve been scrolling through Instagram lately, you may have come across a glossy fashion photo or danced along to a TikTok video without realizing the star wasn’t a real human.
In this moment, computer-generated personas are gaining followers and making money by collaborating with big brands.
An AI influencer is a fictional character created using CGI, 3D modeling, and artificial intelligence. Talented artists and tech experts are now designing digital avatars with distinctive personalities, detailed backstories, and unique aesthetic styles.
Then, they use tools to automate their social media presence, from posting photos to commenting and engaging with followers. The goal is to make them seem as authentic as possible!
While it sounds crazy, these virtual beings often attract thousands or even millions of followers who connect with their AI personas.
And what is even more crazier is that top AI influencers already collaborate with major brands as digital ambassadors.
For instance, the widely popular Lil Miquela promotes products for Calvin Klein and Prada. Hugo Boss featured AI influencers Imma and Nobody Sausage in a 2022 ad campaign.
Even tech giant Samsung tapped virtual star Lil Miquela for marketing.
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