Laws of Power in Culture

Chris Anderson's book The Long Tail, which was published over 20 years ago, correctly anticipated that the Internet would split attention and transfer consumption towards the "tail." However, Bad Bunny had 18.5 billion Spotify streams in 2017, Top Gun Maverick made over $700 million at the domestic movie office, and Squid Game Season 1 reportedly had 142 million households watching it in its first 28 days. Why are there still hits in a world that is disintegrating?

Forget Peak TV, Here Comes Infinite TV is the title of an essay I recently published. It argued that over the following 10 years, video will follow in the footsteps of text, photography, and music, and the lines separating "professionally-produced" content from "independent/creator/user-generated" content will become less distinct in terms of quality. This

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