Web 3.0 for Business-to-Business: Informing Blockchain Solutions with UX Research
The blockchain is the main piece of technology that is discussed while discussing Web 3.0. In essence, blockchain technology has the ability to completely upend entire sectors of the economy, including supply chain management, finance, and even the art world.
Many of us instantly associate the term "Web 3.0" with private consumers transacting in assets like cryptocurrencies and NFTs, or with the realm of business-to-consumer (B2C) interactions. In actuality, I think the blockchain is a technology that will largely alter the backend technical stack and that will probably have an impact on the business-to-business (B2B) space first, much like the internet did in its early years.
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